RESUME
JANUARY 2002 - OCTOBER 2018

Two Rider Design, Inc.

Marketing & Design Agency

(Silver Spring / Berlin, Maryland)

Marketing & Communications Development

  • Marketing consultant services, which include; analyzing client needs, competitor research, branding strategies, online & traditional media planning, and establishing relationships with external vendors
  • Establish new client accounts and partnership opportunities, as well as maintaining business relationships with existing clients
  • Monitor & audit brand compliance to ensure consistency throughout internal & external marketing communications
  • Prepare documents, visuals, and initiate client (and potential client) presentations for future revenue opportunities
  • Provide online marketing support - SEO, Google Analytics reports, email campaigns and social media management

Creative Director / Designer / Project Management

  • Direct multiple online & print projects simultaneously while maintaining strict deadlines for a marketing & website development agency
  • Initiate brand marketing projects - design & develop marketing materials for corporate identity packages, advertisements, publications, large- format displays, direct mail, email blasts and social media
  • Website (online) design & development, including requirements gathering, user analysis, user-interface design (UI), website build, testing and implementation
  • Create exceptional design concepts for marketing & business objectives
MARCH 2014 - OCTOBER 2018

National 4-H Council

www.4-h.org - National Non-profit Organization

(Chevy Chase, Maryland)

Digital Strategies (Digital Design & Planning)

  • Work closely with 4-H's marketing & web strategies departments to define and develop visuals for their multiple website properties, campaign deployments, social media assets & A/B testing
  • Create wireframes, low-high fidelity prototypes and UI designs
  • Manage visuals for 4-H's website properties (WordPress platform) and for the association's online digital asset management portal
  • Create "mobile friendly" email blasts, online landing pages and call-to-action promos for seasonal and yearly marketing campaigns
  • Design presentations and event promotions for local & national events
  • Establish and promote the organization's design guidelines, best practices and standards
FEBRUARY 1999 - OCTOBER 2001

TechnologyNet

B2B Software Development

(Bethesda, Maryland)

Director of Web Operations / UI / UX

  • UI/UX Designer for B2B startup developing an e-marketplace for the IT industry
  • Designed and implemented UI prototypes, user-interface standards, usability guidelines, and development methodologies for e-commerce storefronts and B2B procurement applications
  • Worked with Chief Operating Officer and Product Development team to design online user experiences for web-based application tools
  • Created co-branded web pages, advertisements and print materials for multiple marketing departments
  • Assisted in coordinating projects across interdisciplinary teams, including software developers, database administrators, and web production staff
  • Consulted frequently with senior management on the future goals and strategies for the company
FEBRUARY 1997 - FEBRUARY 1999

CommTek Communications

Publication Agency

(Fairfax, Virginia)

Assistant Art Director / Web Designer

  • Created and managed visual elements for all published materials, such as feature spreads, cover designs and article layouts within Satellite ORBIT magazine; 480,000 monthly circulation
  • Contributing designer for Satellite Direct (500,000 circulation) and OnChoice (30,000 circulation) magazines
  • Designed and developed prototypes for a subscription based online magazine
  • Created co-branded web pages, banner advertisements and print materials for the marketing and business development departments
  • Collaborated with Design Directors, Photo Researchers, Editorial Staff, Programmers and Production Department on a weekly basis
  • Supervised preparation and transmittal of all electronic files for commercial printing & distribution